24th Lesson
During this session we started to look at the case study of the films itself and the franchise of Lucasfilmltd and the other film companies which worked with them such as 20th Century Fox which provided finance and also Disney. We also looked at a marketing event which that conducted which was to get hundreds of people dressed up as star wars 'stomtrooper' characters along the great wall of china to reach out to a new demographic.
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