12th lesson

Type of Learning:
Aural/ powerpoint

Summery of Learning:
events and digital media 

New learning:
media marketing can be used 
internet is a free and useful way of marketing the product 
we can promote our stall on snapchat format 


PERSONAL REFLECTION
I think that given the target audience are teenagers this is an efficient way to target our consumers to buy the product

ACTION TO BE TAKEN:
make posters for the event 

11th lesson

Type of Learning:
Read/ mind map/ writing 


Summery of Learning:
Planning an event

New learning:
Resource planning
risk assessment
plan of the day 
 this gave me an insight to all the risks which had to be included 

PERSONAL REFLECTION
it was good to be able to design and plan our own event and to do the best that we could to raise money for charity 

ACTION TO BE TAKEN:

Sending the risk assessment and the plan of the day 

10th lesson

23rd October 2017



Type of Learning:
Powerpoint/ group discussion


Summery of Learning:
Planning an event (2)

New learning:
7p's of marketing mix: 
- people
-place
-process
- physical evidence
-price
-promotion
-product 

planning the income and budgeting 

Personal reflection:
feel like we've done an efficient amount of planning for the money 



Action to be taken:

 

OUR CHARITY EVENT

 For our charity event we sold sweets in a cup for £1 for one size to start off with. Dannah and Lucy (seen in photo above) set up the stall and the 'Mind' advertising banners and balloons etc. They were there for the first half whilst Alex and I took over the second half and tidied away the stall and banners. 

Our stall was going god however, we experienced  problem which was we only had around 13 cups out which limited our maximum profit to only £13. Therefore, to resolve this problem we then got smaller cups and filled those and sold them at 50p so we could increase our profit margin. This worked well for us because some people preferred to buy the 50p cup so we extended our range of product to suit the customer preferences. 

In the end we ended up raising £17 of profit for the charity MIND which I was pleased with. Perhaps if we could have done this again, to improve we could have started off with the range of cups in the first place.   

For our group project I was in charge of the poster. Because of the time of year I chose to make it a christmas themed since I thought it would entice people more because if could have created a nostalgic affect of the atmospheric feeling of christmas and all the excitement leading up to it. I also out the price of the pound coin being there because as I am aware and which MIND is aiding is some people may had like to buy one of the sweet cups but because of such mental illnesses like social anxiety it is difficult to ask therefore, I put it directly in the middle so everyone knew exactly how much it was and despite us being friendly and smiling at the stalls if they were too anxious to speak then we would have understood this is why I decided to put an image of the price on there.  

8th lesson

6th November 2018

Type of Learning:

Powerpoint and small group discussion 

Summery of Learning:

Planning, running, marketing and organising an event 

New learning:

Knowing everything needed for an event to take place e.g
risk assessment
media promotion 
euipment
location permission 


Personal reflection:

Learnt what is needed to be done for our event 



Action to be taken:

Distribute what roles people in our group are doing 

7th Lesson

30th October 2017

Type of Learning:
PowerPoint and Discussion

Summery of Learning:
Role of event organizer/ follow up after event

New learning:

The role of an event organizer is to follow up after the event and to evaluate the success of the event.

Follow up after event:
- vacating the event and leaving clean and tidy
- return or secure borrowed equipment
-  Reconciliations of budget
'Thank you' - formal letters of gratitude



Evaluation:
- debrief
- questionnaire
- assessment of event problems and solutions used
- lessons learned


Personal reaction:

Feel like the follow up is much more work than people think therefore it needs to be thorough 

6th Lesson

16th october 2017

Type of Learning

Powerpoint and discussion

Summary of Learning

Legal side and risks




New Learning 

I learnt that there are a range of Legal Requirements such as:
contacts and Agreements
health and safety legislation under consumer and protection Act 1987
consumer protection

Also there is responsibility  for Health and safety
An example for when this went wrong was at an LG events and 20 people were hurt due to a stunt going wrong.

Personal Reaction

I felt like i had an insight to what can go wrong at an event and how every factor can contribute to something at an event.

Action to be Taken

Learn more about how things can go wrong and how to overcome them